WWT

WWT Design Blog

09Apr

Staying on Top: Google's Mobile-Friendly Algorithm Update and Your Website

You've probably heard some chatter about Google's impending algorithm update over the past few weeks — it's a pretty big deal. In February, Google announced that they will be rolling out their Mobile-Friendly Algorithm Update on April 21st and now that day is almost upon us.

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24Mar

How to Boost Occupancy with Your Website

As we move into the travel shoulder season, most lodgings experience a drop in occupancy. While there's not much anyone can do to change seasonal travel trends, optimizing your website is an effective way to increase room sales throughout the year. Even the slightest increase in yearly occupancy can greatly improve your bottom line.

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23Feb

ROLL CAMERA... AND... ACTION! BEST PRACTICES FOR ONLINE HOTEL VIDEOS

Last month we blogged about 2015 hotel Web design trends, in which storytelling and bountiful imagery feature prominently. It's all about conveying the experience of staying at your property, and the best way to do that is through a range of media — including video. Video and storytelling go hand in hand; a picture speaks a thousand words, but one minute of video is worth 1.8 million words (according to Forrester Research).

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21Jan

2015: WHAT'S HOT IN HOTEL WEB DESIGN

Everyone knows you're not supposed to judge a book by its cover, but we're just not that forgiving when it comes to websites. If you want your property's website to make a great first impression, here are a handful of the hottest design trends to consider for your website's makeover.

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09Dec

10 Website Redesign SEO Mistakes to Avoid

Perhaps it has been a while since your website was developed and the animated GIFs and red flashing text on a black background is looking a little...ahem...dated. Getting your website redesigned is exciting: a fresh look, a polished (mobile) design, easy navigation – you're bound to get more traffic, right? If you build it, they will come...but not necessarily... Effective Search Engine Optimization (SEO) techniques are crucial to build into your website at the time you are redesigning, not afterward. Avoid these SEO mistakes to ensure your website design is a success (and not a financial waste of time).

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19Nov

What about WordPress?

WordPress has been around for a while now (since 2003 actually), evolving from a blogging platform to become one of today's most popular content management systems (CMS). In addition to creating blogs, WordPress is used to build and manage full-featured business websites — more than 70 million websites in fact.

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27Oct

5 Simple Website Tips for a Big Boost in Revenue

Mashable recently featured an article about a handful of simple website tweaks that, combined, could increase a business' sales 300 percent. While aimed at business websites in general, we think the five suggestions highlighted in the article are especially relevant to the websites of businesses in hospitality and tourism. Like the article says, these simple, low-cost website updates can have a big impact on attracting and retaining customers, boosting revenue and brand loyalty.

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22Sep

Don't Snub the Small Screen: Mobile Made Easy With Responsive Web Design

HeBS Digital, a marketing consultancy, recently released data that showed one in eight bookings at small and mid-sized hotels in North America are made on mobile devices. What's more, in the first half of 2014, more than 42 percent of Web visitors and nearly 38 percent of page views were generated from mobile and tablet devices among the 1,000+ properties managed by HeBS Digital clients. These figures have more than doubled since 2012.

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