September 28, 2015
A good-looking website that reflects the personality of a property is especially important for a hotel
website competing with other properties and OTAs online. However, in addition to appealing visuals and
engaging content, it's also important for hotel websites to provide a smooth and seamless user
experience through intuitive navigation, clear calls to action and easy online bookings geared toward
Hotel websites have a lot of information to cover and so logical organization of content is crucial to a
smooth user experience; all information room descriptions and rates, hotel amenities, local
information, online reservations, etc. should be easily accessible from the homepage and never more
than a single click away. Simple navigation and uncluttered design are key to making it as easy as
possible for website visitors to find the information they want.
With mobile now surpassing desktop in time spent on digital media, hotel websites should also ensure
an optimal user experience on all devices through responsive design and mobile-friendly online bookings
to maximize conversion.
Here are six great hotel websites that do it right with simple, eye-catching, responsive design, intuitive
navigation and user-friendly online bookings. Enjoy!
With beautiful, high-resolution images that fill the entire page in widescreen format, the Wyatt's Hotel
website is visually striking and effectively portrays a sense of place. Navigation is simple via the
horizontal menu at the top of the page; a navigation style that is familiar and intuitive.
The smart Lakeside Lodge website features a simple, clean design that helps draw immediate attention
to the big, beautiful property images displayed in the full-width slider. Navigation is easy and intuitive
via the horizontal header menu, and the simple online booking widget is displayed prominently on all
pages for the user's convenience. Displaying contact details (address, email, phone number and social
media buttons) in a prominent position as included here on the Lakeside Lodge website at the top of
the page throughout the site makes it easy for prospective customers to contact the property at any
time by whichever method they prefer.
Inn of the Rockies
The Inn of the Rockies website also uses large images that stretch across the entire width of the page to
immediately catch the viewer's eye and convey a sense of place. Sharing prime placement on the page
with the image slider, the online booking widget overlaps the image in a prominent yet unobtrusive
way. As you scroll down the homepage, objects glide smoothly into position, which along with the sharp
images and white background, contributes to a clean, crisp, contemporary design.
The Bungalows Motel
Even without full-screen images you can create a charming, welcoming website like that of The Bungalows Motel A simple beach-cottage visual theme successfully conveys the personality of the property; a family-friendly mom-and-pop-style motel that offers quality service. Scroll down a little on
the homepage and you'll see a TripAdvisor widget displaying the property's TripAdvisor rating and
ranking, which helps to create trust. Online bookings are always easily accessible (and highlighted for
attention) in the horizontal menu at the top of every page, and a translation feature helps make
international website visitors feel welcome and valued.
The The Wattstull Inn website takes advantage of a full-width image slider to showcase its stunning views
the property's unique selling proposition (USP). The "book now" button serves as a prominent call to
action overlaid on slideshow images. Online bookings are also always accessible from the main menu at
the top of every page.
The bright colors and retro style of the Contenta Inn website depict a fun, friendly, carefree stay
experience. The customized booking widget fits right in with the look and feel of the website and is
conveniently available in the side bar on every page of the site. For effortless navigation, the top menu
is always within easy reach too constantly visible at the top of the screen even as the user scrolls
down the page.
To see more hotel website designs by World Web Technologies Inc., check out our portfolio.