What About WordPress?
WordPress has been around for a while now (since 2003 actually), evolving from a blogging platform to become one of today's most popular content management systems (CMS). In addition to creating blogs, WordPress is used to build and manage full-featured business websites — more than 70 million websites in fact.
Why is it that seemingly everyone wants WordPress? Here are a few good reasons:
- WordPress makes creating and editing a website simple... so simple that you don't even need to know HTML. The intuitive user interface features a word-processing style that allows you to easily add and update content to your website.
- Full site functionality. Image and video galleries, blogs, social media feeds, event calendars… WordPress plug-ins and features have it all covered.
- WordPress is Web based. You can log in to your account from any computer or mobile device connected to the Internet to create or edit your website.
- Thousands of customizable themes. Suiting any industry, there are literally thousands of themes, widgets and plugins available to customize your website and make it look sharp.
- WordPress is open-source software. Maintained by a large community of volunteer developers, WordPress is always getting better.
- And it's SEO friendly. Search bots love WordPress' clean and simple code and other SEO-friendly features like keyword-focused URL structure, tags and image optimization.
- It's also free. Because WordPress is open source, the software is free. (You do need a domain and web hosting, however, and some WordPress themes and plug-ins are not free.)
This short, helpful video by WP101 gives an overview of how WordPress works and why it's such a popular Web design tool — whether you're an experienced Web designer or someone without the slightest knowledge of HTML.
It's true; WordPress makes it possible for those without any Web design experience at all to make a website. If you can use simple word-processing software like Microsoft Word, you can use WordPress.
So, What Do You Need a Web Designer For?
If you're running your own business, chances are you know how important an effective website is, and chances are you are already stretched for time. In short, that's why it's a good idea to task your Web designer with creating and/or maintaining your WordPress site.
Here's how your WordPress-friendly Web designer can help:
- Great design. If you don't have much of a creative streak, your DIY website won't truly shine, even with WordPress' great themes and templates. Web designers, on the other hand, are up to speed with current Web design trends; they know what looks good, and more importantly, what looks good and functions effectively.
- Web designers know WordPress. Web designers can create amazing websites fast with WordPress because they know the software inside out. There are thousands of plug-ins available in WordPress that can add all kinds of cool functions to your website, but not all are created equal. The same goes for themes. Your Web designer can recommend trusted, tried and true templates and plug-ins that will work best for what you want to achieve with your website.
- No more formatting frustrations. If you've ever played around in WordPress, you have probably experienced the niggling but frustrating formatting issues that often arise. When line breaks refuse to behave or bullet points disappear, you need to go into the back end and edit the HTML. All that code can be daunting to the untrained eye, but it's a piece of cake for your Web designer. They even speak the language of CSS (Cascading Style Sheets), which enables them to customize templates (change colours, install new fonts, etc.) exactly how you want them.
- Hassle-free updates. Because WordPress is open source, it's always evolving and improving — and that also means software updates are frequent. Major WordPress updates usually roll out twice a year, but minor updates and updates for themes and plug-ins happen any time. It's important to keep up, otherwise something on your website might break. Sometimes, implementing these updates can even cause your content to go awry. This can cause a major headache for you, but is likely only a minor issue for a Web designer. With your Web designer on top of updates, your site will be kept current and any bugs fixed fast.
- Your Web designer can take care of the whole site maintenance package. In addition to handling WordPress updates, your Web designer should be able to offer you a complete site maintenance package for total peace of mind. Such a package would include secure hosting and domain name registration, site security and monitoring, regularly scheduled site backups, and performance tracking and reporting.
A WordPress-friendly Web designer will provide you with a first-rate website and can take care of all the technical details — leaving you with more time to focus on your business.
Why not get a quote for your WordPress site?