Design Blog

WWT Design Blog


Why Responsive Design is Essential for Travel Websites

There's no denying it any longer; the World Wide Web has gone mobile. With mobile search queries surpassing desktop search back in 2015, the world actually went mobile some time ago.



Featured Design: Blue Bay Motel

The family owned and operated Blue Bay Motel is located in the historic fishing village of Tobermory, Ontario. Overlooking Little Tub Harbour, the property offers water views from every guestroom and puts guests within walking distance of restaurants, dive shops, boat tours, the Chi-Cheemaun Ferry and hiking trails -all that visitors to the area could ask for.



Does Your Hotel or Tour Operator Website Take Bookings?

As consumers we've got to a point where we expect to be able to purchase just about anything online, from groceries to clothing to travel. In fact, when we come across certain businesses that don't offer the convenience of purchasing products or services online, we're likely to turn to another that does.



8 Web Design No-No's for Hotels and Tour Operators

In today's competitive travel market, a lodging or tour operator's website plays a core role in attracting, converting and retaining customers.



Featured Design: Crazy Creek Resort

Located midway between Revelstoke and Sicamous in British Columbia, Canada, Crazy Creek Resort promises family-friendly fun and adventure.



WordPress Website Maintenance Checklist

Without a routine website maintenance plan, any site will show signs of age over time - like slower page load times, misaligned elements, malfunctioning widgets, glitchy content updates, and even security breaches.



Mobile-Friendly Web Design Tips for Hospitality and Tourism

Last year Google announced that more people are now searching the Web via mobile devices than desktop computers. When it comes specifically to travel planning, 40 percent of visits to U.S. travel websites come from mobile.



Telling Your Hotel's Story: How to Write Website Copy

Competition is hot in the travel industry these days, fueled in large part by the proliferation of online marketing and, in turn, travelers who seek unique, authentic experiences amid the deluge of travel information and advertising.



Featured Design: Beaujolais Boutique B&B at Thea's House

We recently completed a website design for Beaujolais Boutique B&B at Thea's House in Banff, AB, Canada. This gorgeous property offers guests an elegant alpine stay among the stunning Canadian Rockies.



6 Signs Your Website Needs a Makeover

While there's no strict rule on how often you should redesign your website, technology and design trends evolve constantly and it's important to keep up to stay relevant. Most of us spend a great deal of time online these days and so we've become quite critical of the websites we visit.



Measuring the Success of Your Hotel or Activity Website: 6 Key Metrics to Track

The face of your business on the Web, your lodging or activity website is an important investment designed to increase brand awareness and sales. With approximately 80 percent of travelers planning their trips online, your website is arguably the core of your marketing efforts.



Featured Design: Contact Contemporary Music

We recently completed a redesign for Contact Contemporary Music - a hybrid chamber ensemble that brings new music to Canada's diverse communities. Based in Toronto, Contact enriches and promotes contemporary concert music through public performances, workshops and recordings.



2016 SEO Checklist for Hoteliers and Tour Operators

Travel is a popular motivator of online search queries and both lodging and tour operators face a lot of competition for travelers choosing where to stay and what to do. While the rules of search engine optimization (SEO) have changed (for the better) over the years, SEO remains an integral part of any digital marketing strategy for businesses that want to get found online.



5 Inspiring Website Designs for Tour and Activity Operators

A customer's experience of a tour or activity often begins online. Through vibrant images, videos and descriptive text, websites for tours and attractions should reflect the excitement and experience of the tour or attraction itself.



What Prospective Guests Want From Your Hotel Website

From room descriptions to location information, amenities to rates, and everything in between... like guest reviews, videos, blog posts and booking policies... a hotel website covers a lot of content.



Tourism & Hospitality Website Design Trends for 2016

The countdown to 2016 has begun! What are your goals for the year ahead? If boosting bookings by building an awesome website for your lodging or tourism business is on the cards, then read on for our top trends in hospitality and tourism website design.



Steer Customers in the Right Direction: 3 Top Tips for Website Navigation

No matter how swanky your website looks, if it's confusing to navigate it will only end up frustrating potential customers. Intuitive site navigation that leads the customer along a smooth path to purchase is the ultimate goal of any website.



Add Social Proof to Your Website for More Conversions

Positive word of mouth has always been invaluable for businesses of all kinds. Now with reviews and testimonials so readily available online, it's hard to find a consumer that doesn't read a few reviews before making a purchase.



6 Inspiring Hotel Website Designs

A good-looking website that reflects the personality of a property is especially important for a hotel website competing with other properties and OTAs online.



20 Web Design Terms to Know When Redesigning Your Website

The cornerstone of a great website design is communication. But, in an industry rife with jargon like Web design, communication can be tricky between the designer and layperson.



4 Photo Tips for Your Hotel Website

A hotel's website is usually the first point of contact with prospective customers, so it needs to make a good first impression fast. Your website has just a few seconds to lure customers, and the best way to do this is through compelling imagery that immerses prospective guests in the experience of your property.



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