You could redesign your own hotel website from scratch, but there’s a good chance it would end up looking like, well, scratch. If possible, hire a professional web designer instead. Your website is one of your most important marketing...
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Positive word of mouth has always been invaluable for business. Now with reviews and testimonials so readily available online, it’s hard to find a consumer that doesn’t read a few before making a purchase.
Your hotel may have implemented recycling, reduced water use, incorporated paperless check-ins, and installed smart room tech that regulates temperature and lighting—all in the name of sustainable hotel practices. But is your hotel website sustainable too?
Every hotel needs direct bookings. While OTAs increase exposure, they charge commission fees and don’t necessarily pass along guest contact information. Direct bookings are better for your bottom line (no commission fees) and give you the opportunity to form...
A content management system (CMS) allows you to create and manage online digital content such as a website. WordPress, Hubspot, and Wix are all examples of a CMS. Because your website is crucial for enticing guests (think of it...
Your website is your calling card. It (hopefully) gets a great deal of traffic, so you need to ensure the design and functionality represent your business well. And that’s a question you should ask regularly.
So you have a hotel website. Done and dusted, right? Well, actually, a website should be thought of as a living marketing piece—and it needs continuous and consistent care. Conducting regular website audits will help you identify areas for...
Your website is your most powerful marketing tool. It’s the first place guests go to learn more about your property and the best way to score direct bookings. Therefore, it’s critical to create a site that inspires a positive...
We were thrilled to work on this fun redesign for My Miami Vacation. Offering luxury, short-term apartment rentals for visitors to Miami, My Miami Vacation needed a website that reflected the enjoyable experience of a stay in this vibrant...
After investing time and money into a new website for your property—and all the careful deliberation about formatting, content, and functionality that goes with it—it’s finally time to publish! You’re excited to share your site with the world, but...