Our design staff recently had the pleasure of creating a brand-new website for Huletts on Lake George—a beautiful resort (equipped with cottages, suites, a casino, ice-cream parlor, and golf-course) located in upstate New York. Residing on the east shore...
Your hotel’s website is a powerful asset. As the online face of your property, it’s where the majority of the public first interacts with and evaluates your business. You spend a lot of time and energy ensuring that potential...
Here we are at the beginning of a brand-new year—a time to focus on our goals, hopes and dreams for the year ahead. Let’s make it a great one! If giving your property’s website a fresh new look for...
The face of your business online, your property’s website is the most important direct conversion tool in your marketing toolkit. A hotel website gets one chance to make a good first impression and if customers find it difficult to...
Have you been toying with the idea of including a blog on your hotel website? There’s something compelling about blog writing. Giving your business a human voice, a blog can help you connect with your guests and the local...
There’s much more to website design than simply creating pages that look nice. For sure, aesthetics are important, but they’re a part of a wider strategy in which usability and functionality are also key. A successful website balances form...
When thinking about content for your hotel website, you’ll naturally think about how best to portray the rooms, amenities, location, rates, packages and personality of your property. But this is not all your property has to offer, and today’s...
Your website is your property’s most significant marketing asset. And we’ve blogged a lot about the importance of creating compelling content. But once your site is up and running, your job isn’t done. A website must be regularly monitored and...
Web design is a critical component of any business’s success. In fact, nearly 50% of people list it as the single most important factor when judging the credibility of a business. That’s no small statistic. So you should be...
As a lodging operator, your website’s primary function is to encourage bookings at your property. Excellent content and design are essential for piquing the interest of users, but it isn’t enough to ensure maximum conversions. Guests need clear signs...