As we bid adieu to 2020 and get ready to greet a more promising 2021, we should take stock of all we’ve learned over this past year of steep challenges (and new opportunities) to prepare for success in the...
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Travel consumers dream about, research, plan, book and share travel experiences online, making your hotel website your property’s most important digital marketing asset. Most guests will first discover your property online, so how do you make a great first...
When COVID-19 hit, travel consumers found it difficult to access overwhelmed OTA support systems to process cancellations. Since then, many travelers are choosing to book direct with hotels instead, for more personalized and immediate service and greater peace of...
No family trip to Alberta is complete without visiting Calaway Park, Western Canada’s Largest Outdoor Family Amusement Park! Located in the foothills of the Rocky Mountains, just west of Calgary, Calaway Park offers endless fun and spectacular views from...
The hotel industry has always been a competitive industry and now even more so due to historically low demand caused by COVID-19 travel restrictions. In these tough times, lodging operators must find ways to increase bookings while decreasing costs....
As the travel industry begins on a long road of recovery from COVID-19, hotel websites need to shine brightly to attract cautious travelers. The most important page of any business’s website, the homepage is where most new customers will land...
The most important part of your direct booking strategy, your hotel website is key to the success of your business, especially as extra-vigilant travelers emerge from COVID-19 lockdowns and travel restrictions. As the face of your property online, your...
For many of us, juggling busy work schedules and lifestyles makes it hard to find the time for important yet seemingly less urgent matters like replacing underperforming systems or painting the house. The problem is, the longer we wait,...
With all that’s changed and continues to change so rapidly due to the current COVID-19 pandemic, our daily lives have been disrupted to the core. For many hotels and other businesses in the tourism sector, this global health and economic...
The most important purpose of a hotel website is to generate bookings, but even the most beautiful site can be guilty of killing conversions. No matter how eye-catching your visual design, how intriguing your story, or how intuitive your...