The Lighthouse Inn & Suites offers guests luxurious comfort and gracious Southern hospitality on the beautiful Crystal Coast in Emerald Isle, North Carolina. Guests rave about the boutique hotel’s inviting suites and impeccable service, and our design team felt lucky to redesign the property’s...
As the travel industry begins on a long road of recovery from COVID-19, hotel websites need to shine brightly to attract cautious travelers. The most important page of any business’s website, the homepage is where most new customers will land from a search engine or...
The most important part of your direct booking strategy, your hotel website is key to the success of your business, especially as extra-vigilant travelers emerge from COVID-19 lockdowns and travel restrictions. As the face of your property online, your website is often the first...
For many of us, juggling busy work schedules and lifestyles makes it hard to find the time for important yet seemingly less urgent matters like replacing underperforming systems or painting the house. The problem is, the longer we wait, the more urgent these tasks...
With all that’s changed and continues to change so rapidly due to the current COVID-19 pandemic, our daily lives have been disrupted to the core. For many hotels and other businesses in the tourism sector, this global health and economic crisis is having a profound...
The most important purpose of a hotel website is to generate bookings, but even the most beautiful site can be guilty of killing conversions. No matter how eye-catching your visual design, how intriguing your story, or how intuitive your navigation is, if your website...
With the New Year comes the anticipation of setting goals—what can we do better than we did last year? Whether seeking to improve aspects of our personal or business lives, we devise strategies to succeed in meeting those goals. If your objective is to...
From hijacking servers to stealing data, cybercrime has unfortunately become a daily threat to internet users. Naturally, online consumers are more careful than ever. If your website doesn’t give customers confidence, they won’t stick around, let alone make a booking. And if your website...
Between big-brand hotels, independent properties, OTAs and Airbnbs, competition for bookings is fierce these days. Add to the equation the rapid development of hotel tech and consumer reliance on mobile, and you have an increasingly digital world in which your property needs to shine....