Your property’s website has two very important purposes: 1) expand reach, which is achieved through good search engine optimization practices, and 2) increase revenue by converting lookers into bookers.
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One of Missouri’s most popular state parks, Roaring River offers a spectacular natural setting and excellent fishing and hiking in a beautiful, deep valley of the Ozark hills.
Ever come across a beautiful website you couldn’t wait to explore only to discover you couldn’t actually find your way around it at all? Maybe the navigation design was too avant-garde, pages took too long to load all that stunning imagery, or it didn’t...
Including a blog on your website enables you to showcase your property’s personality, communicate helpful information, and boost your SEO to drive bookings. You can use a more informal tone and connect with the customer on a conversational level; think Dear Abby if she...
From room descriptions to rates and everything in between, a hotel website covers a lot of content. But when choosing a hotel online, travelers move on quickly if they don’t see what they’re looking for. So, how do you keep things simple so that...
Located on the edge of Yosemite National Park, Yosemite Riverside Inn offers a choice of accommodation in comfortable standard rooms, spacious suites, and cozy cabins.
You could redesign your own hotel website from scratch, but there’s a good chance it would end up looking like, well, scratch. If possible, hire a professional web designer instead. Your website is one of your most important marketing assets, so putting in the...
Positive word of mouth has always been invaluable for business. Now with reviews and testimonials so readily available online, it’s hard to find a consumer that doesn’t read a few before making a purchase.
Your hotel may have implemented recycling, reduced water use, incorporated paperless check-ins, and installed smart room tech that regulates temperature and lighting—all in the name of sustainable hotel practices. But is your hotel website sustainable too?