November 28, 2017
9 Tips to Keep Visitors on Your Website Longer
Your website is the most powerful marketing tool you have. It's the first place people will go to
find out more about your property and the best way to score direct bookings. Therefore it's
critical to create a site that inspires a positive first impression and invites users to stay and
engage with the content. The longer a guest lingers on your website, the more likely it will result
in a conversion. Read on for tips to keep visitors on your site longer.
Keep it simple >> Keeping your site simple is a stone that kills a lot of different birds. Not only
is it visually appealing for your guests, but it also makes navigation more intuitive, allows the
purpose of your page to stand out, and likely contributes to faster load times—all of which will
encourage visitors to stay awhile.
Stay modern >> Websites need to feel current to be effective. A page that looks like it was
designed in the 90's will not inspire confidence. Keep your aesthetic modern to maintain
credibility with your online audience.
Prioritize visual appeal >> This is an obvious one, but visitors aren't likely to stay on pages
that don't appeal to them visually. Defining what makes a visually-pleasing website can be
tough, but a good rule of thumb is to declutter and not go crazy with the color. Choose a base
color, one or two accents, and around three neutrals.
Include quality information >> Guests need a reason to stay glued to your page. Give them
an incentive to stay by offering relevant, high-quality information about your destination. In
addition to services and amenities provided by your property, noteworthy restaurants, bars, and
other attractions in your area are great features to highlight on your site.
Make it easy to read >> An essential step in making your website accessible and engaging is
to make it an easy read. Large blocks of text will scare people away. Ensure your copy is
concise as possible and don't be afraid to use bullet points. People love lists.
Use multiple mediums >> Capture visitors attention with multi-media content. Photos and
videos go a long way in engaging users. But remember to embed video content. You never want
to encourage a guest to navigate away from your site.
Ensure fast load times >> If your site takes too long to load, you can basically guarantee a
high bounce rate. 40% of people abandon a page that takes longer than 3 seconds to load. So
it's critical to do what you can to minimize any delays.
Use a responsive design >> These days, designing your site to be mobile-friendly is a must.
Having a responsive design means the format and layout of your website change in response to
screen size. The majority of people browsing online are doing It from their smartphones, and
websites that aren't optimized for their devices are easily dismissed.
Create a flow >> It's important to think about how guests will be moving through your website.
To keep their attention, you need to create a natural flow that will inspire them to continue
perusing. Use internal linking (of keyword anchor text) to connect your pages in a way that
facilitates your customer's journey.
As an extension of your property and business identity, your website is an important investment.
Ensure you're putting your best foot forward by creating a design that encourages guests to
Need a hand designing (or redesigning) your website? Contact our design team today!