Featured Design: Hotel Belleza

February 27, 2018

Located in the heart of South Beach, Hotel Belleza sits within walking distance of everything Miami Beach, Florida, has to offer. Steps away from the beach, botanical gardens, the Fillmore, and a number of other significant attractions, this luxury hotel is the perfect spot for business travelers and vacationers alike. And with 81 units, ranging from studios to three bedroom suites, there really are options for everyone.

We recently had the pleasure of working with Hotel Belleza on a website redesign that showcases their spectacular property.

As an extension of their property, the website mirrors the modern sophistication of Hotel Belleza. A crisp, neutral color palette - consisting of white, charcoal, cream, and beige - combined with a sans-serif font gives the site an elegant simplicity that's both pleasing to users and indicative of the atmosphere prospective guests can expect during their stay.

The site's homepage includes a large slideshow banner that spans the entirety of the screen. Each image showcases the stunning suites offered at Hotel Belleza and includes a unique text overlay. This text draws attention to various aspects of the property (contemporary design, personal concierge, and exceptional location) and provides calls-to-action encouraging users to make a booking, check out the suites and read more about the hotel. A quick downward scroll takes the user to a large availability search bar and tiles featuring popular unit type options.

Maneuvering around the website is made simple with a top-sticky navigation bar. As users scroll, they never lose sight of the menu, meaning every page is always a click away. And the drop-down subcategories that appear when a menu item is rolled over make the process extremely user-friendly. A convenient floating up-arrow can also be used to return to the top of any page.

The content of the website is organized to make information accessible and engaging for visitors. Each unit type has a separate page with a large banner, a quality slide show of professionally-shot images, a succinct description and bold availability search bar. And the booking engine is integrated directly in the site so guests never have to navigate away to complete a reservation.

Not only does the simple, contemporary design reflect the aesthetic of Hotel Belleza, but it also makes for great cross-device functionality. The responsive layout grants those browsing on mobile devices access to the same user-friendly experience enjoyed by guests on a computer.

If you're thinking about a redesign for your website, check out our portfolio and contact our design staff today!


Become a Member