Every hotel needs direct bookings. While OTAs increase exposure, they charge commission fees and don’t necessarily pass along guest contact information. Direct bookings are better for your bottom line (no commission fees) and give you the opportunity to form more direct relationships with your...
A content management system (CMS) allows you to create and manage online digital content such as a website. WordPress, Hubspot, and Wix are all examples of a CMS. Because your website is crucial for enticing guests (think of it as your online lobby), the...
Your website is your calling card. It (hopefully) gets a great deal of traffic, so you need to ensure the design and functionality represent your business well. And that’s a question you should ask regularly.
So you have a hotel website. Done and dusted, right? Well, actually, a website should be thought of as a living marketing piece—and it needs continuous and consistent care. Conducting regular website audits will help you identify areas for improvement, update outdated information, fix...
Your website is your most powerful marketing tool. It’s the first place guests go to learn more about your property and the best way to score direct bookings. Therefore, it’s critical to create a site that inspires a positive first impression and invites users...
We were thrilled to work on this fun redesign for My Miami Vacation. Offering luxury, short-term apartment rentals for visitors to Miami, My Miami Vacation needed a website that reflected the enjoyable experience of a stay in this vibrant city.
After investing time and money into a new website for your property—and all the careful deliberation about formatting, content, and functionality that goes with it—it’s finally time to publish! You’re excited to share your site with the world, but how exactly do you get...
What does 2023 have in store for hotel website design trends? What we’re seeing is an evolution of past trends as certain technologies become more accessible, like virtual reality and chatbots.
The holidays are all about togetherness, whether it’s locals looking for a fun, festive staycation, or out-of-town family and friends seeking a place to stay while visiting loved ones.