Video is a powerful medium. Done right, video is more engaging and drives more conversions than any other content online. When text and video are presented on the same page, 72 percent of consumers will choose video to learn about a product or service....
Embraced by nature, The Cabins at Gulf State Park consists of 21 charming, fully furnished cabins, some set among a treeline of pines and others along the shore of Lake Shelby. This property’s location is a stunning place that supports nine ecosystems and hundreds...
The Americans with Disabilities Act (ADA) was passed in 1990, prohibiting discrimination against individuals with disabilities in all areas of public life, including places that are open to the general public. However, this important legislation only accounted for physical property—not digital property such as...
Our design staff recently had the pleasure of creating a brand-new website for Huletts on Lake George—a beautiful resort (equipped with cottages, suites, a casino, ice-cream parlor, and golf-course) located in upstate New York. Residing on the east shore of Lake George and surrounded...
Your hotel’s website is a powerful asset. As the online face of your property, it’s where the majority of the public first interacts with and evaluates your business. You spend a lot of time and energy ensuring that potential guests find your website and...
Here we are at the beginning of a brand-new year—a time to focus on our goals, hopes and dreams for the year ahead. Let’s make it a great one! If giving your property’s website a fresh new look for 2019 is part of your...
The face of your business online, your property’s website is the most important direct conversion tool in your marketing toolkit. A hotel website gets one chance to make a good first impression and if customers find it difficult to navigate yours, they will most...
Have you been toying with the idea of including a blog on your hotel website? There’s something compelling about blog writing. Giving your business a human voice, a blog can help you connect with your guests and the local community in a more personal...
There’s much more to website design than simply creating pages that look nice. For sure, aesthetics are important, but they’re a part of a wider strategy in which usability and functionality are also key. A successful website balances form and function, with all elements...