The most important purpose of a hotel website is to generate bookings, but even the most beautiful site can be guilty of killing conversions. No matter how eye-catching your visual design, how intriguing your story, or how intuitive your navigation is, if your website...
With the New Year comes the anticipation of setting goals—what can we do better than we did last year? Whether seeking to improve aspects of our personal or business lives, we devise strategies to succeed in meeting those goals.
From hijacking servers to stealing data, cybercrime has unfortunately become a daily threat to internet users. Naturally, online consumers are more careful than ever. If your website doesn’t give customers confidence, they won’t stick around, let alone make a booking.
Between big-brand hotels, independent properties, OTAs and Airbnbs, competition for bookings is fierce these days. Add to the equation the rapid development of hotel tech and consumer reliance on mobile, and you have an increasingly digital world in which your property needs to shine.
Experts on Mexico and traveling in Mexico, Copper Canyon Mexico Specialists provides scheduled group tours and customized itineraries of Mexico year round. Helping travelers plan and enjoy effortless vacations, CCMS needed a website that reflects their expertise—and the joy and culture of Mexico.
Mobile is no longer a novel marketing channel—it’s become a way of life. For many of us, we’d be lost and anxious without our phones. When it comes to travel, 94 percent of leisure travelers use multiple devices (mobile phone, tablet, desktop) as they...
Your website is your calling card. It (hopefully) gets a great deal of traffic, so you need to ensure the design and functionality are representing your business well. And that’s a question that you should asking be regularly. What worked a few years ago...
A hotel’s website is usually the first point of contact with customers, so it needs to make a good first impression—fast. Your website has just a few seconds to lure customers, and the best way to do this is through compelling imagery that draws...
Video is a powerful medium. Done right, video is more engaging and drives more conversions than any other content online. When text and video are presented on the same page, 72 percent of consumers will choose video to learn about a product or service....