When thinking about content for your hotel website, you’ll naturally think about how best to portray the rooms, amenities, location, rates, packages and personality of your property. But this is not all your property has to offer, and today’s guests expect more. A recent...
Your website is your property’s most significant marketing asset. And we’ve blogged a lot about the importance of creating compelling content. But once your site is up and running, your job isn’t done. A website must be regularly monitored and adapted in order to...
Web design is a critical component of any business’s success. In fact, nearly 50% of people list it as the single most important factor when judging the credibility of a business. That’s no small statistic. So you should be using every tool at your...
As a lodging operator, your website’s primary function is to encourage bookings at your property. Excellent content and design are essential for piquing the interest of users, but it isn’t enough to ensure maximum conversions. Guests need clear signs directing them through the booking...
We’ve said it before, and we’ll say it again; even with all the new tech popping up, a lodging operator’s website remains their most important marketing tool. And as such, it should be designed and maintained with care. Content needs to be complete, relevant,...
86% of online American travelers use search engines in the trip-planning process. And that’s a great thing because any customer beginning their journey at the search bar is within your marketing reach. To take full advantage of these opportunities to connect with potential customers...
We write a lot about website design. And for a good reason; Nearly 50% of people consider web design the number one factor for determining the credibility of a business. But a successful website has to offer more than just a pleasing design. While...
Well, it’s that time of year again. 2017 is coming to a close, making it the perfect moment to reflect on the past and make plans for the future — a practice just as beneficial for businesses as it is for individuals. In an...
Your website is the most powerful marketing tool you have. It’s the first place people will go to find out more about your property and the best way to score direct bookings. Therefore it’s critical to create a site that inspires a positive first...