The face of your business online, your property’s website is the most important direct conversion tool in your marketing toolkit. A hotel website gets one chance to make a good first impression and if customers find it difficult to navigate yours, they will most...
Have you been toying with the idea of including a blog on your hotel website? There’s something compelling about blog writing. Giving your business a human voice, a blog can help you connect with your guests and the local community in a more personal...
There’s much more to website design than simply creating pages that look nice. For sure, aesthetics are important, but they’re a part of a wider strategy in which usability and functionality are also key. A successful website balances form and function, with all elements...
When thinking about content for your hotel website, you’ll naturally think about how best to portray the rooms, amenities, location, rates, packages and personality of your property. But this is not all your property has to offer, and today’s guests expect more. A recent...
Your website is your property’s most significant marketing asset. And we’ve blogged a lot about the importance of creating compelling content. But once your site is up and running, your job isn’t done. A website must be regularly monitored and adapted in order to...
Web design is a critical component of any business’s success. In fact, nearly 50% of people list it as the single most important factor when judging the credibility of a business. That’s no small statistic. So you should be using every tool at your...
As a lodging operator, your website’s primary function is to encourage bookings at your property. Excellent content and design are essential for piquing the interest of users, but it isn’t enough to ensure maximum conversions. Guests need clear signs directing them through the booking...
We’ve said it before, and we’ll say it again; even with all the new tech popping up, a lodging operator’s website remains their most important marketing tool. And as such, it should be designed and maintained with care. Content needs to be complete, relevant,...
86% of online American travelers use search engines in the trip-planning process. And that’s a great thing because any customer beginning their journey at the search bar is within your marketing reach. To take full advantage of these opportunities to connect with potential customers...