No matter how swanky your website looks, if it’s confusing to navigate it will only end up frustrating potential customers. Intuitive site navigation that leads the customer along a smooth path to purchase is the ultimate goal of any website. Lodging and tour operator websites...
Positive word of mouth has always been invaluable for businesses of all kinds. Now with reviews and testimonials so readily available online, it’s hard to find a consumer that doesn’t read a few reviews before making a purchase. Research by BrightLocal (local SEO tool...
The cornerstone of a great website design is communication. But, in an industry rife with jargon like Web design, communication can be tricky between the designer and layperson. Without knowledge of basic Web design terminology, it can be a challenge for a business owner...