A customer’s experience of a tour or activity often begins online. Through vibrant images, videos and descriptive text, websites for tours and attractions should reflect the excitement and experience of the tour or attraction itself. But just as important as rousing imagery and descriptions...
From room descriptions to location information, amenities to rates, and everything in between–like guest reviews, videos, blog posts and booking policies–a hotel website covers a lot of content. But when choosing a hotel online, a traveler typically checks out numerous websites, and if they...
The countdown to 2016 has begun! What are your goals for the year ahead? If boosting bookings by building an awesome website for your lodging or tourism business is on the cards, then read on for our top trends in hospitality and tourism website...
No matter how swanky your website looks, if it’s confusing to navigate it will only end up frustrating potential customers. Intuitive site navigation that leads the customer along a smooth path to purchase is the ultimate goal of any website. Lodging and tour operator websites...
Positive word of mouth has always been invaluable for businesses of all kinds. Now with reviews and testimonials so readily available online, it’s hard to find a consumer that doesn’t read a few reviews before making a purchase. Research by BrightLocal (local SEO tool...
The cornerstone of a great website design is communication. But, in an industry rife with jargon like Web design, communication can be tricky between the designer and layperson. Without knowledge of basic Web design terminology, it can be a challenge for a business owner...