As the travel industry begins on a long road of recovery from COVID-19, hotel websites need to shine brightly to attract cautious travelers. The most important page of any business’s website, the homepage is where most new customers will land...
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The most important part of your direct booking strategy, your hotel website is key to the success of your business, especially as extra-vigilant travelers emerge from COVID-19 lockdowns and travel restrictions. As the face of your property online, your...
For many of us, juggling busy work schedules and lifestyles makes it hard to find the time for important yet seemingly less urgent matters like replacing underperforming systems or painting the house. The problem is, the longer we wait,...
The most important purpose of a hotel website is to generate bookings, but even the most beautiful site can be guilty of killing conversions. No matter how eye-catching your visual design, how intriguing your story, or how intuitive your...
With the New Year comes the anticipation of setting goals—what can we do better than we did last year? Whether seeking to improve aspects of our personal or business lives, we devise strategies to succeed in meeting those goals....
Between big-brand hotels, independent properties, OTAs and Airbnbs, competition for bookings is fierce these days. Add to the equation the rapid development of hotel tech and consumer reliance on mobile, and you have an increasingly digital world in which...
Mobile is no longer a novel marketing channel—it’s become a way of life. For many of us, we’d be lost and anxious without our phones. When it comes to travel, 94 percent of leisure travelers use multiple devices (mobile...
Your website is your calling card. It (hopefully) gets a great deal of traffic, so you need to ensure the design and functionality are representing your business well. And that’s a question that you should asking be regularly. What...
A hotel’s website is usually the first point of contact with customers, so it needs to make a good first impression—fast. Your website has just a few seconds to lure customers, and the best way to do this is...
Video is a powerful medium. Done right, video is more engaging and drives more conversions than any other content online. When text and video are presented on the same page, 72 percent of consumers will choose video to learn...