With the New Year comes the anticipation of setting goals—what can we do better than we did last year? Whether seeking to improve aspects of our personal or business lives, we devise strategies to succeed in meeting those goals....
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Between big-brand hotels, independent properties, OTAs and Airbnbs, competition for bookings is fierce these days. Add to the equation the rapid development of hotel tech and consumer reliance on mobile, and you have an increasingly digital world in which...
Mobile is no longer a novel marketing channel—it’s become a way of life. For many of us, we’d be lost and anxious without our phones. When it comes to travel, 94 percent of leisure travelers use multiple devices (mobile...
Your website is your calling card. It (hopefully) gets a great deal of traffic, so you need to ensure the design and functionality are representing your business well. And that’s a question that you should asking be regularly. What...
A hotel’s website is usually the first point of contact with customers, so it needs to make a good first impression—fast. Your website has just a few seconds to lure customers, and the best way to do this is...
Video is a powerful medium. Done right, video is more engaging and drives more conversions than any other content online. When text and video are presented on the same page, 72 percent of consumers will choose video to learn...
Embraced by nature, The Cabins at Gulf State Park consists of 21 charming, fully furnished cabins, some set among a treeline of pines and others along the shore of Lake Shelby. This property’s location is a stunning place that...
The Americans with Disabilities Act (ADA) was passed in 1990, prohibiting discrimination against individuals with disabilities in all areas of public life, including places that are open to the general public. However, this important legislation only accounted for physical...
Our design staff recently had the pleasure of creating a brand-new website for Huletts on Lake George—a beautiful resort (equipped with cottages, suites, a casino, ice-cream parlor, and golf-course) located in upstate New York. Residing on the east shore...
Your hotel’s website is a powerful asset. As the online face of your property, it’s where the majority of the public first interacts with and evaluates your business. You spend a lot of time and energy ensuring that potential...