As we bid adieu to 2020 and get ready to greet a more promising 2021, we should take stock of all we’ve learned over this past year of steep challenges (and new opportunities) to prepare for success in the...
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Travel consumers dream about, research, plan, book and share travel experiences online, making your hotel website your property’s most important digital marketing asset. Most guests will first discover your property online, so how do you make a great first...
The hotel industry has always been a competitive industry and now even more so due to historically low demand caused by COVID-19 travel restrictions. In these tough times, lodging operators must find ways to increase bookings while decreasing costs....
As the travel industry begins on a long road of recovery from COVID-19, hotel websites need to shine brightly to attract cautious travelers. The most important page of any business’s website, the homepage is where most new customers will land...
The most important part of your direct booking strategy, your hotel website is key to the success of your business, especially as extra-vigilant travelers emerge from COVID-19 lockdowns and travel restrictions. As the face of your property online, your...
For many of us, juggling busy work schedules and lifestyles makes it hard to find the time for important yet seemingly less urgent matters like replacing underperforming systems or painting the house. The problem is, the longer we wait,...
The most important purpose of a hotel website is to generate bookings, but even the most beautiful site can be guilty of killing conversions. No matter how eye-catching your visual design, how intriguing your story, or how intuitive your...
With the New Year comes the anticipation of setting goals—what can we do better than we did last year? Whether seeking to improve aspects of our personal or business lives, we devise strategies to succeed in meeting those goals.
Between big-brand hotels, independent properties, OTAs and Airbnbs, competition for bookings is fierce these days. Add to the equation the rapid development of hotel tech and consumer reliance on mobile, and you have an increasingly digital world in which...
Mobile is no longer a novel marketing channel—it’s become a way of life. For many of us, we’d be lost and anxious without our phones. When it comes to travel, 94 percent of leisure travelers use multiple devices (mobile...