When COVID-19 hit, travel consumers found it difficult to access overwhelmed OTA support systems to process cancellations. Since then, many travelers are choosing to book direct with hotels instead, for more personalized and immediate service and greater peace of...
The hotel industry has always been a competitive industry and now even more so due to historically low demand caused by COVID-19 travel restrictions. In these tough times, lodging operators must find ways to increase bookings while decreasing costs....
As the travel industry begins on a long road of recovery from COVID-19, hotel websites need to shine brightly to attract cautious travelers. The most important page of any business’s website, the homepage is where most new customers will land...
The most important part of your direct booking strategy, your hotel website is key to the success of your business, especially as extra-vigilant travelers emerge from COVID-19 lockdowns and travel restrictions. As the face of your property online, your...
For many of us, juggling busy work schedules and lifestyles makes it hard to find the time for important yet seemingly less urgent matters like replacing underperforming systems or painting the house. The problem is, the longer we wait,...
The most important purpose of a hotel website is to generate bookings, but even the most beautiful site can be guilty of killing conversions. No matter how eye-catching your visual design, how intriguing your story, or how intuitive your...
From hijacking servers to stealing data, cybercrime has unfortunately become a daily threat to internet users. Naturally, online consumers are more careful than ever. If your website doesn’t give customers confidence, they won’t stick around, let alone make a...
Between big-brand hotels, independent properties, OTAs and Airbnbs, competition for bookings is fierce these days. Add to the equation the rapid development of hotel tech and consumer reliance on mobile, and you have an increasingly digital world in which...
A hotel’s website is usually the first point of contact with customers, so it needs to make a good first impression—fast. Your website has just a few seconds to lure customers, and the best way to do this is...
Video is a powerful medium. Done right, video is more engaging and drives more conversions than any other content online. When text and video are presented on the same page, 72 percent of consumers will choose video to learn...