Ever come across a beautiful website you couldn’t wait to explore only to discover you couldn’t actually find your way around it at all? Maybe the navigation design was too avant-garde, pages took too long to load all that...
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Including a blog on your website enables you to showcase your property’s personality, communicate helpful information, and boost your SEO to drive bookings. You can use a more informal tone and connect with the customer on a conversational level;...
From room descriptions to rates and everything in between, a hotel website covers a lot of content. But when choosing a hotel online, travelers move on quickly if they don’t see what they’re looking for. So, how do you...
You could redesign your own hotel website from scratch, but there’s a good chance it would end up looking like, well, scratch. If possible, hire a professional web designer instead. Your website is one of your most important marketing...
Positive word of mouth has always been invaluable for business. Now with reviews and testimonials so readily available online, it’s hard to find a consumer that doesn’t read a few before making a purchase.
Your hotel may have implemented recycling, reduced water use, incorporated paperless check-ins, and installed smart room tech that regulates temperature and lighting—all in the name of sustainable hotel practices. But is your hotel website sustainable too?
Every hotel needs direct bookings. While OTAs increase exposure, they charge commission fees and don’t necessarily pass along guest contact information. Direct bookings are better for your bottom line (no commission fees) and give you the opportunity to form...
A content management system (CMS) allows you to create and manage online digital content such as a website. WordPress, Hubspot, and Wix are all examples of a CMS. Because your website is crucial for enticing guests (think of it...
So you have a hotel website. Done and dusted, right? Well, actually, a website should be thought of as a living marketing piece—and it needs continuous and consistent care. Conducting regular website audits will help you identify areas for...
After investing time and money into a new website for your property—and all the careful deliberation about formatting, content, and functionality that goes with it—it’s finally time to publish! You’re excited to share your site with the world, but...