The most important purpose of a hotel website is to generate bookings, but even the most beautiful site can be guilty of killing conversions. No matter how eye-catching your visual design, how intriguing your story, or how intuitive your...
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From hijacking servers to stealing data, cybercrime has unfortunately become a daily threat to internet users. Naturally, online consumers are more careful than ever. If your website doesn’t give customers confidence, they won’t stick around, let alone make a...
Between big-brand hotels, independent properties, OTAs and Airbnbs, competition for bookings is fierce these days. Add to the equation the rapid development of hotel tech and consumer reliance on mobile, and you have an increasingly digital world in which...
A hotel’s website is usually the first point of contact with customers, so it needs to make a good first impression—fast. Your website has just a few seconds to lure customers, and the best way to do this is...
Video is a powerful medium. Done right, video is more engaging and drives more conversions than any other content online. When text and video are presented on the same page, 72 percent of consumers will choose video to learn...
Your hotel’s website is a powerful asset. As the online face of your property, it’s where the majority of the public first interacts with and evaluates your business. You spend a lot of time and energy ensuring that potential...
Here we are at the beginning of a brand-new year—a time to focus on our goals, hopes and dreams for the year ahead. Let’s make it a great one! If giving your property’s website a fresh new look for...
The face of your business online, your property’s website is the most important direct conversion tool in your marketing toolkit. A hotel website gets one chance to make a good first impression and if customers find it difficult to...
There’s much more to website design than simply creating pages that look nice. For sure, aesthetics are important, but they’re a part of a wider strategy in which usability and functionality are also key. A successful website balances form...
When thinking about content for your hotel website, you’ll naturally think about how best to portray the rooms, amenities, location, rates, packages and personality of your property. But this is not all your property has to offer, and today’s...