From hijacking servers to stealing data, cybercrime has become a daily threat, and online consumers have to be more careful than ever. If your property’s website doesn’t give consumers confidence, they won’t stick around, let alone make a booking....
A fast website for your property is key to a seamless user experience that brings in bookings. Think about it. What do you do if a website takes too long? Most likely you either a) abandon it or b)...
Lodging operators must find ways to increase bookings while decreasing costs. The goal is to get more organic (unpaid) traffic to your hotel website and generate direct bookings. How? SEO (search engine optimization).
Unless their trip is very last minute, guests don’t think “hey, I want to travel” and head straight for your booking engine. The guest journey from inspiration to booking has multiple stages, and guests at every stage of that...
Forget bells and whistles. Hotel web design trends for 2024 are centered around pragmatic enhancements designed to bolster the efficiency of your website. The overarching goal is to minimize friction in the user experience and, most importantly, to pave...
When travelers embark on their journey to find the perfect place to stay, the first stop on their itinerary is usually the internet. This makes your hotel's website not just a digital brochure but a critical part of the...
In today’s digital world, your hotel’s online presence is paramount, with your website acting as your virtual front door. A good first impression is not just important; it’s vital.
Ever come across a beautiful website you couldn’t wait to explore only to discover you couldn’t actually find your way around it at all? Maybe the navigation design was too avant-garde, pages took too long to load all that...
Including a blog on your website enables you to showcase your property’s personality, communicate helpful information, and boost your SEO to drive bookings. You can use a more informal tone and connect with the customer on a conversational level;...
From room descriptions to rates and everything in between, a hotel website covers a lot of content. But when choosing a hotel online, travelers move on quickly if they don’t see what they’re looking for. So, how do you...