Cozy Cottage Inn is a small property nestled in a verdant valley surrounded by mountains. Passed down through generations, it’s a happy family homestead that was built by hand in the early 1900s. After it was lovingly restored, the...
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Google ads, email marketing, social media, OTAs—hotel marketing can feel overwhelming, especially for independent hoteliers. But boosting bookings for your hotel doesn’t have to be complicated. In fact, uncomplicated is the name of the game, because it’s all about...
With the introduction and increasing popularity of TikTok, YouTube, Facebook, and Instagram videos, video content proves year after year to be the most engaging medium for consumers and the most beneficial for businesses.
Love them or hate them, pop-ups are here to stay, at least for the foreseeable future. But should you use pop-ups on your hotel website? Before we come to that, let’s define what we mean by pop-ups first.
Life during a pandemic has taught us to adapt, to be resourceful and to think outside the box. While the world still grapples with COVID-19, the coming year feels more hopeful with vaccinations rolling out and a growing familiarity...
As we bid adieu to 2020 and get ready to greet a more promising 2021, we should take stock of all we’ve learned over this past year of steep challenges (and new opportunities) to prepare for success in the...
When COVID-19 hit, travel consumers found it difficult to access overwhelmed OTA support systems to process cancellations. Since then, many travelers are choosing to book direct with hotels instead, for more personalized and immediate service and greater peace of...
The hotel industry has always been a competitive industry and now even more so due to historically low demand caused by COVID-19 travel restrictions. In these tough times, lodging operators must find ways to increase bookings while decreasing costs....
As the travel industry begins on a long road of recovery from COVID-19, hotel websites need to shine brightly to attract cautious travelers. The most important page of any business’s website, the homepage is where most new customers will land...
The most important part of your direct booking strategy, your hotel website is key to the success of your business, especially as extra-vigilant travelers emerge from COVID-19 lockdowns and travel restrictions. As the face of your property online, your...