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Category: hotel marketing

Posted on July 23, 2019
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Photo Tips for Hotel Websites to Maximize Conversions

A hotel’s website is usually the first point of contact with customers, so it needs to make a good first impression—fast. Your website has just a few seconds to lure customers, and the best way to do this is...

hotel marketing, web design trends

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Posted on June 26, 2019
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How to Create Compelling Hotel Marketing Videos

Video is a powerful medium. Done right, video is more engaging and drives more conversions than any other content online. When text and video are presented on the same page, 72 percent of consumers will choose video to learn...

hotel marketing, web design trends

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Booking Engine
Posted on February 19, 2019
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What To Look For in an Online Booking Engine

Your hotel’s website is a powerful asset. As the online face of your property, it’s where the majority of the public first interacts with and evaluates your business. You spend a lot of time and energy ensuring that potential...

hotel marketing, web design trends

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Inspiring Hotel Website Designs
Posted on January 24, 2019
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5 Inspiring Hotel Website Designs for the New Year

Here we are at the beginning of a brand-new year—a time to focus on our goals, hopes and dreams for the year ahead. Let’s make it a great one! If giving your property’s website a fresh new look for...

featured design, hotel marketing, web design trends

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Posted on December 19, 2018
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A Quick Guide to Usability Testing Your Hotel Website

The face of your business online, your property’s website is the most important direct conversion tool in your marketing toolkit. A hotel website gets one chance to make a good first impression and if customers find it difficult to...

hotel marketing, web design trends

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Design Process
Posted on October 25, 2018
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Digging Deeper into the Design Process

There’s much more to website design than simply creating pages that look nice. For sure, aesthetics are important, but they’re a part of a wider strategy in which usability and functionality are also key. A successful website balances form...

hotel marketing, web design trends

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Granville Island, Vancouver BC
Posted on September 19, 2018
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Setting the Scene: Destination Content and Your Hotel Website

When thinking about content for your hotel website, you’ll naturally think about how best to portray the rooms, amenities, location, rates, packages and personality of your property. But this is not all your property has to offer, and today’s...

hotel marketing, web design trends

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Website Must-Haves for Independent Lodging Operators
Posted on April 25, 2018
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5 Website Must-Haves for Independent Lodging Operators

We’ve said it before, and we’ll say it again; even with all the new tech popping up, a lodging operator’s website remains their most important marketing tool. And as such, it should be designed and maintained with care. Content...

hotel marketing, web design trends

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Promote Your New Website
Posted on October 24, 2017
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Looking to Promote Your New Website? Here’s How

You’ve invested a significant amount of time and money to create (or redesign) a website for your property. After careful considerations about formatting, content, and functionality, it’s finally time to publish. You’re excited to share your site with the...

hotel marketing, web design trends

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