You could redesign your own hotel website from scratch, but there’s a good chance it would end up looking like, well, scratch. If possible, hire a professional web designer instead. Your website is one of your most important marketing...
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Positive word of mouth has always been invaluable for business. Now with reviews and testimonials so readily available online, it’s hard to find a consumer that doesn’t read a few before making a purchase.
Your hotel may have implemented recycling, reduced water use, incorporated paperless check-ins, and installed smart room tech that regulates temperature and lighting—all in the name of sustainable hotel practices. But is your hotel website sustainable too?
Every hotel needs direct bookings. While OTAs increase exposure, they charge commission fees and don’t necessarily pass along guest contact information. Direct bookings are better for your bottom line (no commission fees) and give you the opportunity to form...
A content management system (CMS) allows you to create and manage online digital content such as a website. WordPress, Hubspot, and Wix are all examples of a CMS. Because your website is crucial for enticing guests (think of it...
So you have a hotel website. Done and dusted, right? Well, actually, a website should be thought of as a living marketing piece—and it needs continuous and consistent care. Conducting regular website audits will help you identify areas for...
After investing time and money into a new website for your property—and all the careful deliberation about formatting, content, and functionality that goes with it—it’s finally time to publish! You’re excited to share your site with the world, but...
What does 2023 have in store for hotel website design trends? What we’re seeing is an evolution of past trends as certain technologies become more accessible, like virtual reality and chatbots.
The holidays are all about togetherness, whether it’s locals looking for a fun, festive staycation, or out-of-town family and friends seeking a place to stay while visiting loved ones.
More than ninety percent of travel consumers research travel online. As the face of your business on the internet, your website is arguably the core of your marketing efforts. As such, a lot of thought, time, and money goes...