The Brewster family has a rich history of hospitality in the Canadian Rockies that they put to excellent use at the Brewster Mountain Lodge. Nestled in the heart of the picturesque town of Banff, the property offers 68 rooms and nine suites decorated with historic photos, cowboy art, and hand-made log furnishings. Whatever the season, this Western-style lodging offers a cozy atmosphere for guests to unwind after adventuring in the splendour of the Canadian Rocky Mountains.
Recently, the Brewster Mountain Lodge endeavoured to create a website that showcased their property’s charm and commitment to quality. We are pleased to have been able to help them realize that goal.
The warm, rustic tones used on the site evoke a sense of Western hospitality that is key to the property’s aesthetic. From first glance, guests get a sense of how a stay at the Brewster Mountain Lodge would feel: cozy and peaceful.
A rotating slide show of four beautiful, professionally-shot photos spans the width of the homepage. Each photo was selected to showcase the important aspects of the hotel: lodge accommodation, magnificent views, and authentic Western atmosphere. Vibrant images of the property, landscape and local wildlife are featured throughout sites main pages. With the help of these powerful visuals, potential guests can immediately imagine themselves enjoying everything Brewster Mountain Lodge and the town of Banff have to offer.
A clean navigation bar, centered around the hotel’s logo, allows browsers to easily and intuitively explore the site. And floating icons for Twitter, Facebook, and Instagram, give guests access to the property’s social media profiles at the click of a button-a critical integration for businesses today.
Prominent ‘Book Now’ Calls to Action are featured at the top of every page, within the site’s navigation bar, and next to the summaries for each room type. Multiple buttons mean customers can make a reservation at any time, and the hotel can maximize conversion rates.
The site features both a blog and an in-depth ‘About us’ page that familiarizes online bookers with the family’s history and company culture. For those who want to stay up-to-date on everything Brewster Mountain Lodge, a Call to Action at the bottom of every page invites browsers to subscribe to their email list.
Trust symbols integrated into the homepage assure guests that the lodge is dedicated to quality of service as well as minimizing their impact on the environment.
In this day and age, the importance of mobile-friendly websites cannot be understated. The simple design of the Brewster Mountain Lodge website is compatible with all devices as scale and layout adjust automatically to fit screen size.