Featured Design: Calgary Attractions

Calgary Attractions is Calgary’s trusted guide to the city’s top attractions, featuring helpful information and itineraries, and lots of great deals. We were honored to redesign the Calgary Attractions website recently to reflect the energy and excitement of this vibrant city as it prepared to welcome visitors back in the wake of COVID.

A Snappy, Image-rich Design for Calgary’s Best Attractions

To portray the experiences of the city’s top attractions, the Calgary Attractions redesign uses images and video to the fullest, without sacrificing site speed. Last year, as the city endured a year of lockdowns, the Calgary Attractions website was still attracting an average of 17,000 visitors per month. As this summer began and the city reopened, the new website welcomed 38,000 unique visitors in a month! The Calgary Attractions new website had to be snappy.

With images so central to this design—and the best way to convey experiences—only top-quality photography made the cut. The arresting full-screen hero slider on the homepage compels you to click through the photos of people enjoying the city’s attractions. Throughout the site, the light background, content color blocks (light grays and bold blues), and sans-serif font compliment images and galleries to produce a crisp, fresh, vibrant design with an exciting urban vibe.

A fresh, image-rich website to showcase the city’s best experiences.

Using an Instagram widget on their homepage to feed their most recent Instagram posts to their website helps to reinforce Calgary Attractions’ relevance and community connection, and supports the site’s fresh feel. The frequently updated blog page (“What’s New”) also helps to keep content fresh and visitors informed—affirming the Calgary Attractions website as the authority on the city’s attractions, which is great for SEO too.

The thousands of monthly visitors to the Calgary Attractions website enjoy immersive imagery and a smooth user experience as they intuitively navigate through the website using a familiar horizontal navigation bar (hamburger menu on mobile) and prominent call-to-action buttons to access easy-to-consume content.

The responsive design translates seamlessly to mobile, providing a fast, user-friendly and brandconsistent user experience right down to the smartphone-sized screen, ideal for travelers looking for information and the best deals on Calgary’s attractions while they’re on the go.

And the team behind Calgary Attractions can easily update information, events, photos and deals on their website themselves, using the intuitive WordPress CMS.

We can create a beautiful, high-performance website for your tourism business or hotel too—without breaking the bank. Get in touch with our design team for a no-obligation quote for a responsive (mobilefriendly) website that boosts traffic and bookings.