Experts on Mexico and traveling in Mexico, Copper Canyon Mexico Specialists provides scheduled group tours and customized itineraries of Mexico year round. Helping travelers plan and enjoy effortless vacations, CCMS needed a website that reflects their expertise—and the joy and culture of Mexico.
Through a simple yet bold responsive design, the WWT web design team was able to help them do just that. Large, colourful photos, a clean, white background and clear, sans-serif font combine to create a crisp, eye-catching site that at once conveys the exciting experience of traveling in Mexico and the simplicity of letting Copper Canyon Mexico Specialists organize the adventure.
A Simple Design for a Seamless User Experience
With abundant photo slideshows and galleries, comprehensive tour information and online tour bookings, the CCMS website offers a wealth of content; so a clean, uncluttered design works best not to overwhelm or distract website visitors and to maintain a fast page-load speed. A minimalistic color palette of white, dark gray and the red of the company’s logo reinforces the company’s branding and helps to accentuate the colorful photos that so effectively convey the tour experiences.
The site comes alive with subtle animation effects, from the text overlay on banner images, to the CTA button hover effects, to the parallax scrolling effect at the end of each page, revealing the page footer (on desktop). The simplicity of the color palette combined with big, beautiful images and understated animation contributes to a smooth, enjoyable and modern user experience.
An intuitive user experience is ensured through familiar navigation via a horizontal main menu across the top of the page on desktop and a hamburger menu on mobile. The main menu is always accessible, sticking to the top of the screen as the user scrolls, allowing direct access to any other page at any time.
Effortless navigation is a crucial element of design, in order to provide a clear path to purchase, free of obstacles. No matter where you are within the CCMS site, the online booking engine is always just a single click away via the main menu, the page footer, or via appropriately placed “Book Now” buttons on Tour pages and on the Contact page.
Speaking of the Contact page, the company’s email address and phone number (and social media icons linking directly to their social media accounts) are also always available and easily visible in the header and footer of every page of the website, as well as in the online booking engine, welcoming customers to reach out directly at any moment during their purchasing journey.
With a simple, modern visual design and well-organized content, the CCMS website intuitively guides users through the booking journey, complete with traveler reviews—which are key to conversions—on a dedicated Testimonials page.
If your tour or lodging operation is in need of an eye-catching website that provides your customers with a seamless user experience across devices (and is also easy for you to manage and update behind the scenes), don’t hesitate to get in touch. We’d love to help you get more bookings!