One of Missouri’s most popular state parks, Roaring River offers a spectacular natural setting and excellent fishing and hiking in a beautiful, deep valley of the Ozark hills. This one-of-a-kind place is steeped in history with one of Missouri’s oldest working trout hatcheries. Visitors to the park enjoy the beauty and bounty of the stocked stream, breathtaking remote trails, and the chance to unwind and reconnect with nature. We were excited for the opportunity to create a website that echoes the Roaring River State Park experience and makes it easy for users to book a stay.
An Engaging Design for a Special Place
Roaring River State Park’s chosen theme puts the park’s beauty at center stage with an edge-to-edge hero slider and high-resolution images throughout the site featuring the spectacular scenery.
The hero slider immediately immerses visitors into the park experience, rotating through three peaceful river scenes with a slow zoom effect. The transparent header menu maximizes the image display while the text overlay reinforces the park’s unique offering—“the gift of a memory that will last a lifetime.”
This engaging design pulls visitors in with a simple color palette and use of white space that emphasizes the imagery. Descriptive language that rouses the senses, parallax scrolling, and micro-interactions also contribute to the immersive nature of this website.
The Roaring River State Park’s website covers a lot of content, including accommodation options, park maps, meeting and event facilities, a restaurant, and park activities. The intuitively organized main menu provides easy access to all and conveniently sticks to the top of the screen as you scroll. Calls to action throughout the homepage content also helpfully guide users through the site.
Despite the amount of content, this responsive design effectively prioritizes what’s most important and is easily navigable on mobile devices via the hamburger menu, clickable tiles, and horizontal scrolling sections.
Roaring River State Park is a popular destination for overnight stays and often fully booked. Integrated with their WebRezPro online booking engine, the website allows visitors to book direct online via an interactive availability calendar accessed via the Lodging pages. The calendar displays availability across lodge, motel, and cabin accommodations at a glance, making it easier for travelers to find a room—even when rooms are scarce.
While website trends and technology move fast, a simple, engaging design like this one supports longevity (more time between redesigns). And, like all our websites, it includes an easy-to-use WordPress content management system (CMS) that allows the team at Roaring River to update text and images themselves to keep their site current.
Need a conversion-driving website for your own special place? Get in touch with our web design team for a free, no-obligation quote. We’ve created hundreds of websites for lodging and tourism businesses—check out our portfolio of recent work for more inspiration!